
They are revamping their Starbucks Rewards system starting April 1st…because “we listened to you”. Instead of 1 star per visit, it’s now 2 stars per dollar you spend…ok…so what? Instead of 30 stars to Gold level, it’s 300 stars…wait…hold the phone…menu please?
I’ll round a bit here to make the math easy, but a cup of coffee is $2 (forget all the fancy-schmancy drinks). So, with the old program, a coffee a day for 30 days got you Gold level for a total of $60.
Under the new program, Gold level costs you a flat bargain price of $150!!! So, for the addicts, this is good news, they will reach Gold faster and not much changes. For the people like me that got an ice tea once in a blue moon…no Gold for you (and no rewards either!) Starbucks just pocketed a shitload more money out all of you…because they guarantee at least $150 is spent before rewards are reached.